Our Story

It all started with a simple idea: comfort shouldn’t be a luxury. Back in 2015, our founder, Sarah, was tired of sacrificing style for comfort—or worse, ending up with shoes that promised both but delivered neither. "I remember walking for hours in what I thought were 'supportive' shoes," she laughs now. "By the end of the day, my feet were screaming. That’s when I knew there had to be a better way."

What began as a personal quest soon turned into a mission. Sarah spent months researching materials, testing prototypes (yes, she wore them herself!), and talking to podiatrists. The result? A line of footwear that actually works for real life—whether you’re chasing toddlers, commuting across the city, or just craving something cozy for lazy Sundays.

What We Believe

Let’s be honest: the shoe industry loves trends, but we’re here for substance. Every pair we design is built on three non-negotiables:

• No compromises: Why choose between cushioning and style when you can have both?
• Real-life testing: If our team wouldn’t wear it for a 10-hour day, we won’t sell it.
• Thoughtful materials: From breathable linings to soles that flex just right—it’s the little things that add up.

We’ve heard from nurses, teachers, and travelers who swear by our designs—not because we told them to, but because their feet finally feel seen.

Why Urban Step Exists

Ever noticed how the right shoes can change your whole day? That’s the magic we’re chasing. One customer wrote to us saying, "I didn’t realize how much energy I wasted wincing with every step until I tried yours." Stories like that? They’re why we do this.

We’re not just selling footwear—we’re selling freedom. Freedom to move, to explore, to forget about your feet and focus on what matters. Because when you’re comfortable, you’re unstoppable.

The Inspiration Behind Our Designs

Our best ideas come from you. That slip-on with the hidden stretch panel? Inspired by a mom who needed hands-free shoes for playground duty. The lightweight soles? Requested by a chef who spends 12 hours on her feet. We listen, tweak, and test until we get it right.

So whether you’re after something sleek for the office or rugged for weekend adventures, know this: every stitch, seam, and sole has a purpose. And if you don’t absolutely love them? We’ll make it right—no questions asked. Because happy feet mean happy people, and honestly, that’s what keeps us going.